師資介紹

黃心怡 副教授

  • 研究室：4402
  • 校內分機：3814
  • 電子郵件：hyhuang@scu.edu.tw
  • 最高學歷：國立中央大學資訊管理博士
  • 104.02-迄今東吳大學資訊管理學系副教授
  • 100-104.01 東吳大學資訊管理學系助理教授
  • 96-97 國立中央大學資訊管理學系兼任講師
社會網絡服務 電子商務 網路行為
  1. Huang, H.Y. and Shih, S.P. (2019). Remaining on current social network sites: An unconscious and conscious perspective. Journal of Electronic Commerce Research, 20(2), 118-140.
  2. Chiu, C. M., Huang, H. Y. *, Weng, Y. C., and Chen, C. F. (2017, May). The roles of customer-brand relationships and brand equity in brand extension acceptance. Journal of Electronic Commerce Research, 18(2), 155-176.
  3. Huang, H. Y.*, Chen, P. L., and Kuo, Y. C. (2017, Jan.). Understanding the facilitators and inhibitors of individuals’ social network site usage. Online Information Review, 41(1), 85-101.
  4. Huang, H.Y.* (2016, Apr). Examining the beneficial effects of individual's self-disclosure on the social network site. Computers in Human Behavior, 57, 122-132.
  5. Chiu, C.M., Huang, H.Y.*, Cheng, H.L., and Sun, P.C. (2015, Aug). Understanding online community citizenship behaviors through social support and social identity. International Journal of Information Management, 35(4), 504-519.
  6. Chiu, C.M. and Huang, H.Y.* (2015, Jul). Examining the antecedents of user gratification and its effects on individuals’ social network services usage: the moderating role of habit. European Journal of Information Systems, 24(4),411-430.
  7. Chiu, C.M., Wang, Eric T.G., Fang, Y.H., and Huang, H.Y. (2014, Jan). Understanding customers’ repeat purchase intentions in B2C E-commerce: The roles of utilitarian value, hedonic value, and perceived risk. Information Systems Journal, 24(1), 85-114.
  8. Chiu, C.M., Cheng, H.L., Huang, H.Y., and Chen, C.F. (2013, Jun). Exploring individuals’ subjective well-being and loyalty towards social network sites from the perspective of network externalities: The Facebook case. International Journal of Information Management, 33(3), 539-552.
  1. Shih, S.P., Huang, H.Y., and Lin, C.Y. “The role of commercial friendship between social network site and users” in the Proceedings of 25th Americas Conference on Information Systems, August 15-17, Cancún, México, 2019.
  2. 黃心怡、郭育政、張雅蘭，探討導引線索典範對產品廣告吸引力的影響，第23屆資訊管理暨實務研討會(IMP2017)，民國106年12月9日，苗栗，台灣。
  3. Shih, H. P., Huang, H. Y., Chang, W. and Lin, W. (2017, Aug.) Exploring User's Ownership on Privacy Concerns towards Social Network Site. 23rd Americas Conference on Information Systems (AMCIS 2017), August 10-12, 2017, Boston, U.S.A.
  4. Huang, H. Y., Shih, H. P. and Kuo, Y. C. (2017, Aug.) Exploring an Individual's Inertia toward the Social Network Sites. 23rd Americas Conference on Information Systems (AMCIS 2017), August 10-12, 2017, Boston, U.S.A.
  5. 黃心怡、郭育政、鍾子敬，「社群網站廣告吸引力之探討」，第二十八屆國際資訊管理學術研討會，民國106年5月，台北市，台灣。
  6. Huang, H. Y. and Shih, S. P. (2017, Apr.). Examining the interpersonal rewards and costs of social network sites usage. In the Proceedings of Forty-Sixth Annual Conference of the Western Decision Sciences Institute, April 4-8, 2017. Vancouver, BC, Canada.
  7. Huang, H. Y., Lee, L. Y, and Shih, S. P. (2016, Jun-Jul). The antecedents of individual's commitments toward continuous using social network site. In the Proceedings of the 20th Pacific Asia Conference on Information Systems (PACIS 2016), June 27- July 1, 2016. Chiayi, Taiwan.
  8. Shih, S. P., Hsu, J.S. C, Huang, H. Y., and Peng, C. H. (2016, Apr). Ensuring employees’ ISP compliance: A combination of deterrence and regulatory focus approach. In the Proceedings of Forty-Fifth Annual Conference of the Western Decision Sciences Institute, April 5-8, Las Vegas, USA.
  9. Huang, H.Y.* (2015, Nov). Examining the role of social support and privacy risk beliefs on the social network sites. International Conference on Business and Internet (ICBI 2015). Nagoya, Japan.
  10. 黃心怡、曾志堯（2013年12月）。社群網站上自我揭露現象之研究-以 Facebook為例。第十九屆資訊管理暨實務研討會，臺中，臺灣。
  1. 107/08/01～108/07/31，主持科技部計畫，「探索電子商務新面貌：當直播融合購物(1/2)」。(MOST 107-2410-H-031-042-MY2，NT. $688,000)
  2. 106/08/01～107/07/31，主持科技部計畫，「社群網站使用者承諾動機之探討」。(MOST 106-2410-H-031-019-，NT. $618,000)
  3. 105/08/01～106/07/31，主持科技部計畫，「運用多元方法來探索線上消費者之衝動購買行為」。(MOST 105-2410-H-031-029 -)。
  4. 104/08/01～105/07/31，主持科技部計畫，「使用者使用社群網站慣性之前因與後果」。(MOST 104-2410-H-031-029 -)。
  5. 103/08/01～104/07/31，主持科技部計畫，「從知覺價值的觀點來探討使用者之社群網站使用意圖」。(MOST 103-2410-H-031 -049 -)。
  6. 102/08/01～103/07/31，主持國科會計畫，「從社會滲透理論的觀點來探討社群網站上人際間的報酬與成本」。(NSC 102-2410-H-031 -053 -)。
  7. 101/02/01～102/01/31，主持國科會計畫，「利用親和動機來解釋使用者之社會網絡服務使用行為」。(NSC 101-2410-H-031 -001 -)。

 

  1.  黃心怡（2014），顧客關係管理。梁定澎（主編），電子商務：數位時代商機（364-392頁）。新北市：前程文化。